From the New York Times:
The Yankees cut by up to 50 percent the price of the $2,500-a-game Legends Suite seats for full season-ticket holders at their new stadium on Tuesday. They also announced that holders of the ticket plans behind home plate would be given an equal number of tickets free.
The price changes, announced in a statement by Hal Steinbrenner, the managing general partner of the Yankees, amounted to a major shift in strategy for a team that is charging the most of any team in baseball for seats in its $1.5 billion stadium. But the highest priced tickets have been among the toughest for the team to sell, and those unsold or unused Legends tickets have formed empty swaths of blue seats that have been painfully visible on television.
The moves by Steinbrenner amount to changing the prices on just a few hundred seats and follow up on his recent comments that some prices were too high.
“A few weeks ago I indicated that in light of the economy we would review the pricing of a small number of our premium locations at Yankee Stadium,” he said. He added that the team had sold 85 percent of its 4,000-plus premium seats.
Yeah, the Yankees planned this Disneyfied version of the real Yankee Stadium and set their pricing prior to the economy tanking. But gaudy greed is obnoxious in good times, too.
Hey, who wants to sit next to Rudy Giuliani, anyway?
It's a brand-new era, and the Yankees don't play at Yankee Stadium anymore. And I'm rooting for the Dodgers.
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