From the AP:
Kellogg Co. said Thursday that it will drop its endorsement deal with Olympic swimmer Michael Phelps following his acknowledgment he inhaled from a marijuana pipe.
The 23-year-old swimming star has apologized for his "regrettable" behavior and "bad judgment" after a photo appeared Sunday in the British tabloid News of the World that showed Phelps inhaling from a marijuana pipe.
Most of his major sponsors, such as Visa Inc., Speedo, luxury Swiss watchmaker Omega and sports beverage PureSport's maker Human Performance Labs, stood by the athlete following the news, even if they didn't condone his behavior.
But Battle Creek, Mich.-based cereal and snack maker Kellogg said Phelps's behavior is "not consistent with the image of Kellogg."
In a related development, JackRabbit Café also announced Thursday that it is dropping the following products:
Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Club®, Nutri-Grain®, Rice Krispies®, All-Bran®, Special K®, Mini-Wheats®, Chips Deluxe®, Sandies®, Morningstar Farms®, Famous Amos®, and Murray®.
In a statement, editor JohnnyRussia said Kellogg's behavior regarding Phelps's behavior "is not consistent with the image of JackRabbit Café."
UPDATE: In a predictable fit of hysteria, USA Swimming announced Thursday night that Phelps has been suspended for three months for being one toke over the line.
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