R.I.P.: Don LaFontaine

From the L.A. Times:

Don LaFontaine, the voice behind thousands of Hollywood movie trailers, many beginning with his trademark phrase "in a world where," has died. He was 68. LaFontaine died at Cedars-Sinai Medical Center from complications in the treatment of an ongoing illness, said Vanessa Gilbert, his agent.

As the originator of the movie trailer catch-phrase, "In a world where," LaFontaine dominated the voiceover industry. He made more than 5,000 trailers in his 33-year career while working for the top studios and television networks. In a rare on-screen appearance in 2006, he parodied himself on a series of national television commercials for a car insurance company where he played himself telling a customer, "In a world where both of our cars were totally under water..."

What a voice...