An American Classic.

From the NY Times:

     

     Jack A. Weil, a garter salesman, breezed into Denver in 1928 in a new Chrysler Roadster to start a new life. He exceeded his hopes and became a king of cowboy couture — almost certainly the first to put snaps on Western shirts (17 on a shirt), and most likely the first to produce bolo ties commercially.

     His Rockmount Ranch Wear Mfg. Company has sold millions of shirts, including at least one shipment to Antarctica, since it started in 1946. Clark Gable wore one in “The Misfits” with Marilyn Monroe, and Heath Ledger’s shirt in “Brokeback Mountain” — plaid fabric, diamond snaps and saw-tooth pockets — was Style No. 69-39.

     Until Wednesday, when he died at 107 in Denver, Mr. Weil was still chief executive of the company he founded and, until just before his death, came to work daily. He was regularly called the oldest chief executive still working.

     Known as Papa Jack, Mr. Weil said he owed his longevity to quitting smoking at 60 (after starting at 40), drinking at 90 and eating red meat at 100. He did have a medicinal shot of Jack Daniels twice a week .

     The shirt — tailored close to the body, with “yokes” that seem to broaden the shoulders of cowpokes and city slickers alike and often with distinctive “smile” pockets — offers more than snaps. But snaps matter, not least to cowboys who are not handy at sewing. They break loose easily if the shirt is caught on a hostile horn. (They also offer a dramatic way to bare one’s chest, but that might be another story.)

     Chicks dig 'em, too...