From the AP:
SEATTLE - Starbucks Corp. will start serving up a new "everyday" brew Tuesday, hoping the signature blend will help revive slumping sales in its crucial U.S. market.
To celebrate the launch, it will give away free 8 oz. cups of Pike Place Roast - named after its first store in Seattle's famed public market - at more than 7,000 U.S. stores from 9 to 9:30 a.m. PDT (12 to 12:30 p.m. EDT).
Starbucks developed Pike Place Roast - testing some 30 roasts and 30 blends - after consulting with nearly 1,000 customers who sought a line of drip coffee that wouldn't switch from, say, an earthy Sumatra one week to a bright, citrusy Ethiopia Sidamo the next.
Consistently, customers kept saying: "Give us a coffee we can count on every day, all day, all week," Andrew Linnemann, Starbucks master coffee blender said Tuesday in a conference call with reporters.
You mean, we can't count on those $4.00 lattes?
Too bad their coffee tastes like diesel exhaust. You can count on that.
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